VINES AND VALUES:
A Consumer's Guide to Sustainable Wine
In Vines and Values: A Consumer's Guide to Sustainable Wine, author Sandra E. Taylor shifts the focus to the consumer. She explains that when consumers make purchases that favor environmentally and socially responsible wines, they impact circumstances further down the supply chain. Those purchases can lead to more resilient farming communities, healthier workers, balanced ecosystems, a stronger commitment to social responsibility, and economic vitality for wine producers.
The Business of Sustainable Wine: : How to Build Brand Equity in a 21st Century Wine Industry
Modern agriculture is the largest single contributor to global greenhouse gas production, deforestation, and water consumption. Biodiversity, climate change, energy, soil degradation, and water scarcity are critical issues. Wine is no exception. In The Business of Sustainable Wine, internationally recognized expert in environmental sustainability, Sandra Taylor, offers a new view of how the industry can be an important actor in sustainable agriculture and provides a unique insight for the consumer on what to look for on supermarket shelves. The book analyzes sustainability trends in wine regions around the world. Drawing on case studies from a multitude of commodity industries, Taylor gives producers the tools to integrate sustainability into their winegrowing and marketing, and retailers' procurement managers will learn how to assess sustainable attributes of wines on offer. Like fair trade cocoa and shade grown coffee, wine must, sooner or later, meet the powerful demands of social activists and a growing consumer contingent for ethical and organic products.
